The Very Group launches data-led creative studio for brands

The Very Group has unveiled a new marketing proposition that connects data-led creative capabilities to third-party brands.
Hello Studio is a multi-channel creative service that uses the latest technology to offer bespoke and tailored content that connects brands to their consumers.
The platform will utilise the retailer’s data from its 4.3 million customers throughout the ideation process to collaborate with brand partners on new concepts.
Very Group said the “unique combination of