The secret to Sosandar’s success

For a fashion retailer that’s driven by former magazine publishers, Sosandar has shown impressive growth since its launch in September 2016.
After 10 years of working together at Look magazine, Ali Hall and Julie Lavington left their jobs as editor and publishing director respectively to establish the online womenswear retailer.
The joint chief executives didn’t waste time, either – they started working on the Sosandar website the day after they left Look in October 2015.
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