The Perfume Shop unveils Mother’s Day sales spike

The Perfume Shop reported a sales boost during the lead up to Mother’s Day this year.
The fragrance retailer saw sales rise 14% year-on-year, with 280,916 bottles sold from 9 March to 30 March.
Additionally, the week leading up to Mother’s Day delivered a 56% hike in sales.
The company’s revenues were driven by a 30% rise in sales of classic perfumes, 3% in new and trending perfumes and a 2% boost in gift sets compared to the year before.
Promotional deals were also popular for