The future is delayed at Ocado (again)

As shares drop by 12%, the ‘permanent shift to online grocery shopping’ its boss predicted during Covid looks absurdClose your eyes and you might have thought Ocado was announcing good news. Both its partners in North America, Kroger in the US and Sobeys in Canada, have announced “strong growth in digital sales” in their latest quarterly updates, the UK firm said excitedly.But, oh dear. What Thursday’s statement was really relaying was that Sobeys, like Kroger last