The Entertainer reveals top toy trends for January 2025

The Entertainer has unveiled its key toy trends for January 2025, providing a look into shoppers’ preferences for the year ahead.
The British toy retailer saw a 49% rise in sales of “pocket money” items, within the sub-£10 price range.
The most popular toy of the month was its singular Hot Wheels toy cars, which start at £2.40 each. It also saw strong demand for licensed toys related to action film releases, such as Jurassic World, Minecraft and Captain America.
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