The Entertainer CEO: Tesco partnership could ‘double our business’

The Entertainer’s partnership with Tesco could “double our business” one day, the retailer’s chief executive Andrew Murphy has said.
Speaking to Retail Gazette, he said the roll out of its toy shops to 861 of the supermarket’s stores across the UK and Ireland had added “about 50% to 60%” on top of its existing business.
However, he believes it has the potential to “ultimately double our business”. Related StoryInterview: How The Entertainer C