The eCommerce trends that will define 2025 and beyond

As the eCommerce sector braces for what will undoubtedly be a transformative 2025, retailers find themselves at a critical crossroads. The combination of technological innovation, shifting consumer expectations, and economic recalibration is shifting the landscape. To gain insight into what lies ahead, Retail Gazette speaks with James Brooke, CEO of Mapp – Global Marketing Cloud provider. Brooke’s deep expertise in eCommerce, digital marketing, and AI positions him as a pivotal voice