The battle for designer face masks heats up as more brands release high-tech offerings

The battle of the designer face masks is heating up as a raft of brands follow Uniqlo and Under Armour’s lead in creating high-tech fashionable PPE.
Last month Uniqlo launched their Airism face mask, made from its breathable high-tech fabric usually reserved for its underwear range, to such high demand that its website crashed.
The staggering demand for its face masks, which remained sold out in Japan for weeks after launch, demonstrated to other retailers how lucrative branded fashionable