The Asos reset: How loyalty, partnerships and Topshop will drive growth

It’s no secret that Asos is on a mission to turn things around after navigating a challenging few years, marked by fierce competition from brands like Shein and struggles with a drop in consumer spending.
The online fashion retailer saw its pre-tax losses widen to £379.3m in the year to 1 September from a £296.7m loss the year before, as sales plunged by 18% to £2.9bn.
In a bid to bolster its flagging performance the online giant has launched its ‘Back to Fashion&rs