Tesco taps into fruit beer boom with 250% growth

Tesco has reported a 250% increase in sales volume for fruit-led beers over the past year, which it called the UK’s fastest-growing beer trend.
The demand for these lighter, fruit-infused brews has surged as UK consumers increasingly opt for refreshing, lower-alcohol options.
Typically around 4% ABV, fruit beers have long been popular in European countries such as France, Belgium, Germany, and Spain, where they are often enjoyed as a post-activity refreshment. The style is now gaining sign