Tesco launches products at Aldi prices to win back customers

// Tesco will match its prices with Aldi
// It aims to attract customers into its stores instead of Aldi or Lidl
// Tesco’s Finest premium ranges will not be part of the price matching campaignTesco has announced it will begin matching prices with German discounter Aldi on hundreds of grocery items in a bid to fight for market share.
The Big 4 grocer is slashing prices on own-label and branded products as part of its strategy to attract customers into its stores instead of Aldi or Lidl.
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