Tesco launches new ‘It’s everything’ food campaign

Tesco has replaced its long-running Food Love Stories with a new marketing campaign spotlighting the emotional impact of food.
‘It’s not a little thing. It’s everything’ will play on the supermarket’s Every Little Helps slogan and uses a series of vignettes to convey how food can play a role in various key aspects of life, such as a way of saying thank you, an opportunity to apologise, or a reason to get together and party.
The grocery giant‘s campaign, runnin