Tesco launches landmark new Clubcard rewards campaign

Tesco has launched a new marketing campaign aimed at encouraging shoppers to make greater use of their Clubcard vouchers, with reward partners including Hotels.com, PizzaExpress and Alton Towers Resort.
Its latest campaign, created by BBH London, is timed to coincide with the school summer holidays and focuses on the value customers can unlock beyond their weekly grocery shop.
Dubbed ‘Know what you’re sitting on’, the campaign highlights what Tesco describes as one of Clubcard&