Tesco CEO: ‘Everyone has upped their game’ amid supermarket price war

Tesco chief executive Ken Murphy admitted the grocery giant is feeling increased competition pressures from its rivals following criticism of a “phoney” price war.
The supermarket boss noted that the retailer’s competitors had “upped their game” since Asda signalled the start of a potential price war earlier this year.
“You’re not necessarily seeing massive movements and relative competitiveness, but everyone has upped their game a notch,” Murphy s