Tesco axes 150 items from Aldi price match campaign

Tesco has cut 150 products from its Aldi price match campaign as part of changes to its verification process.
The number of products covered by the grocer’s price match dropped from 790 in August 2024 to around 645 this week, according to data from IPLC partner Paul Stainton.
The UK’s biggest supermarket attributed the drop to a recent change to its methodology used to decide if an item can be included, The Grocer reported.
Goods are now only included if the claimed equivalent from t