Tesco announces ‘strawberries and cream’ activation for Wimbledon

With Wimbledon in full swing, Tesco will be handing out free strawberries and cream in Wimbledon.
The retailer has taken an ice cream van and turned it into a ‘Strawberries and Cream van’ which can be found at 122 Wimbledon Bridge on July 2 and July 3.
Callum Baker, buying manager of berries at Tesco, said: “Our customers love strawberries, especially at this time of year.Related Story Tesco, B&Q, John Lewis and Waitrose among names to join dunnhumby retail media pilot19/06