Tash Whitmey on how Tesco is becoming a “media owner with soul”

Tesco is the UK’s largest supermarket, with over 24 million Clubcard users. It makes sense then that they opened their own retail media network – Tesco Media.
Tesco Media was designed to help brands and agencies grow and connect.
Tash Whitmey, managing of director of Tesco Media, says: “The way we describe it is – we’re evolving from a retailer with data to a media owner with soul.”
The firm is rooted in Tesco’s ‘Every Little Helps’ philosoph