03-05-2024 13:00 via retailgazette.co.uk

Tala teams up with Selfridges for its bricks-and-mortar debut

Online athleisure brand Tala is teaming up with Selfridgess to take its first step into the physical world with shop-in-shops across its department stores.
Shoppers will be able to purchase the brand from all four of the luxury department store’s locations, including Selfridges Oxford Street, a branded shop in Manchester Trafford, while it will also be housed in the women’s activewear department at Manchester Exchange Square and Birmingham.
The Tala spaces, which launch 10 May, will
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