Sweaty Betty unveils giant moving billboard

Sportswear retailer Sweaty Betty offers passersby in London a place to shelter from the rain with its latest marketing stunt.
The brand has unveiled a moving billboard lined with coats from this season’s outer collection, including the Nimbus waterproof puffer, motion technical parka and on the move longline puffer jacket.
The installation, titled ‘All Good in the Hood’, will appear on 3 and 4 December and will give Londoners the chance to hide from the bad weather, take photos