Sustainable Brits are killing off fast fashion

// Over half of Brits are more likely to choose expensive long-lasting clothes over cheaper fashionable items
// Over 70% of of shoppers would now choose to recycle their clothes rather than throw them away
// Two thirds of consumers (66%) would buy second-hand clothes, with 15% more women saying they would than menThe number of sustainable shoppers in Britain has increased by a third in 12 months, threatening to disturb fast fashion.
The sustainability agenda has made strides in the past y