Supermarkets misleading shoppers with false savings – Which?

Investigation appears to show chains offering misleading discounts and multi-buy dealsSupermarkets appear to be disregarding government pricing guidelines by using misleading discounts and special offers, according to an investigation.The consumer group Which? analysed 459 “offers” to find multi-buy deals that cost shoppers more than buying the items separately just one week before, as well as “dubious” discounts and so-called special prices that were in place for most of