Superdry: What’s gone wrong and how can it bounce back?

Superdry raised £12 million through an equity placing this week to help bolster its balance sheet as it looks to transform the business.
The retailer has certainly had its highs and lows over the years. The once ubiquitous brand soared in popularity in the noughties and floated in 2010 with a valuation of £395m.
Then followed a period of expansion, both domestically and around the world.
Its share price soared, reaching a zenith of more than £20 a share in early 2018 &nda