Superdry to open new ‘Athletic Essentials’ concept store

Superdry is set to open a new concept store aimed at Gen Z shoppers as it continues with its turnaround plan.
Athletic Essentials by Superdry will open in the Westfield London shopping centre in White City later this week, Retail Week reported.
The concept will offer largely womenswear and target shoppers between the ages of 16 and 27.
The Athletic Essentials collection includes matching sets, sweatshirts, hoodies and graphic T-shirts designed for everyday wear. Related StorySuperdry CEO: UK sho