Superdry relaunches Cult sub-brand

Superdry has relaunched its Cult sub-brand with a dedicated website and rebrands at its Oxford Street and White City stores.
The fashion retailer described the relaunch as “our fresh, trend-driven, sub-brand designed for the next generation”.
It said the collection “champions effortless style, featuring premium cotton collegiate looks, relaxed-fit denim, statement knitwear and must-have accessories”. Related StorySuperdry extends Australian licensing deal14/02/2025 x 3:49