Superdry issues profit warning after sales fall in heatwave
Fashion chain’s shares fall after it reveals it sold fewer sweatshirts and jackets Superdry has been hit by this summer’s heatwave and the warm autumn weather, forcing the fashion chain known for its branded tops to issue a profit warning, sending its shares sharply lower.The company struggled to sell sweatshirts and jackets, which account for 45% of its annual sales, because of the “unseasonably hot weather” in the UK, continental Europe and on the east coast of the US.
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