Superdry founder: We will become cool again

Superdry founder and chief executive Julian Dunkerton has promised the struggling retailer that observers claim has become a “dad brand” will become cool again as he begins work on its turnaround plan.
Dunkerton told The Telegraph that the fashion retailer will be “so much more relevant” after it delisted from the London Stock Exchange this week after 15 years.
He said the next few months will be about “reinvention” as he looks to reverse the company’s f