14-02-2025 16:49 via retailgazette.co.uk

Superdry extends Australian licensing deal

Superdry has extended its licensing partnership with Brand Collective in Australia.
The fashion brand has signed a 12-year extension, with a multi-million-dollar royalty value to give its partner exclusive rights to the label in the region.
Superdry said the deal paves the way for “an exciting era of growth” as the pair aim to double revenues to £50m (AUD 100m) in the next five years.
It added that the two companies will “shape the future of fashion in Australia, bringing
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