Superdrug rolls out 500 high-tech digital screens to enhance in-store experience

Superdrug is introducing around 500 digital screens across its UK store estate as part of its ongoing strategy to modernise its physical retail offering and deliver tailored content to customers in real time.
The health and beauty retailer said the high-tech screens will help transform its stores into dynamic advertising platforms, allowing suppliers to “target the right customer, with the right advert, at the right time”.
The initiative follows a successful pilot in Superdrug’