‘Super Saturday’ footfall disappoints as last-minute shopping looms

UK retailers saw a muted performance on Super Saturday this year, with in-store visits falling 6.9% year-on-year as shoppers delayed spending and held out for late promotions, according to new data from Sensormatic Solutions.
ShopperTrak Analytics figures show that footfall on Saturday 20 December 2025 failed to match 2024 levels, underlining the ongoing caution shaping this year’s festive trading period. High streets proved the most resilient location type, posting a smaller decline of 3.