Stevensons operations director on digital innovation making back-to-school shopping child’s play

As back-to-school shopping becomes increasingly digital, Stevensons is leaning on a century of retail experience, while accelerating investment in ecommerce, personalisation and services designed around busy families.
The school uniform and sportswear specialist, which works with more than 750 schools, has built a multi-channel model spanning stores, pop-ups and online. Operations director James Harding explains that this mix is now being refined to keep up with busy, modern parents’ routi