Sports Direct opens 29,000sq ft Westfield White City store

Sports Direct has opened its newest store in London’s Westfield White City shopping centre as it expands its “elevation strategy”..
Spanning 29,000 sq ft across two floors, it features a selection of fitness and performance wear, equipment, and footwear from brands including Nike, Adidas, Under Armour, Puma, and Asics.
The site features the retailer’s running concept, its newly introduced outdoor concept, and dedicated sections set out for various sports categories.