Sports Direct launches membership programme

Sports Direct has rolled out a new benefit-based membership programme nationwide in what owner Frasers Group described as a “crucial step in [our] ongoing digital elevation”.
The scheme, which was first trialled earlier this month, rewards members with personalised offers and exclusive benefits.
Frasers said the programme offers shoppers more deals and greater value the more they shop and hopes to “further strengthen the relationship with Sports Direct customers”.
It hope