Sofa.com appoints new MD to lead reset and hospitality expansion

Sunayna Azam [pictured left] has been promoted to managing director of Sofa.com, as the Frasers Group looks to drive the next phase of growth at the digitally-native furniture brand.
Azam will oversee a renewed commercial agenda for the 20-year-old brand, focused on strengthening retail performance and expanding Sofa.com’s presence across hospitality, entertainment and design-led partnerships.
She joins from Marks & Spencer, where she led the global relaunch of Jaeger. She previously h