Social commerce sales expected to reach over £9 billion in 2025

New research from Unbox and Retail Economics says annual non-food social commerce sales will reach an estimated £9.1 billion in 2025.
It reported that social commerce is growing at a rate of 17% year and will reach £20 billion in 2030.
The platforms highlighted that Gen Z are planning to spend over a third of their Christmas gift budgets on social platforms, and UK social commerce sales over the Christmas period will reach £2.4 billion.
Over half of UK adults believe social pla