Snapchat’s Rachel Levy: ‘Commerce is emotional as well as transactional’

According to Snapchat and Portas, 51 per cent of Gen Z prefer going in-store for the experience over buying something online, which challenges previous perceptions that Gen Z are online only.
A new report from the pair, titled the Memento Generation, surveyed over 2,000 consumers. It suggests that Gen Z invests in “moments worth remembering” and place greater value on social, experiential and memory-making.
The report, which was developed in collaboration with YouGov, highlighted 41