19-06-2026 09:48 via retailgazette.co.uk

Snap mocked over £1,995 smart glasses as investors question consumer appeal

Snap has faced investor backlash after unveiling its long-awaited £1,995 smart glasses, with the bulky design of the device widely mocked online.
The Snapchat owner launched its new augmented reality Specs this week, positioning them as the next major shift in personal computing.
Snap chief executive Evan Spiegel said he had spent his working life developing the technology behind the product, which he described as a “see-through computer”.
However, the launch has been overshado
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