Small retailers stand up to Black Friday with 'indie week' campaign

Scheme is run by Just A Card, inspired by distressed shop owner’s tale in the Guardian The tale of a distressed shopkeeeper in the What I’m Really Thinking column in the Guardian has mushroomed into a nationwide initiative helping 10,000 independent retailers fight for survival.The Just A Card campaign was started by London-based artist Sarah Hamilton three years ago after she read a mournful first person account of the owner of an arts and crafts shop facing closure. Continue readin