Should retailers enter the toy market in time for Christmas?

Toys are likely to be on most shopping lists once again this Christmas.
Yet as retailers enter the most uncertain festive trading period yet, many are searching for ways to lure in customers amid the Covid-19 pandemic, whether it be through improving ecommerce technology or launching new ranges. On the other hand, several retailers are gearing up to launch toy concession concepts.
Debenhams recently launched a new concession concept called Toys At Debenhams, just in time for half term and the p