Shein’s £37bn IPO valuation under pressure as EU crackdown knocks growth

Shein could be forced to accept a lower valuation for its long-awaited Hong Kong float as new European import charges weigh on sales and profits.
The online fashion giant is targeting a valuation of between £30bn and £37bn, less than half the approximately £74bn price tag it secured during a 2022 funding round.
However, some investors believe Shein may need to lower its expectations further amid slowing growth and increasing regulatory scrutiny of Chinese ecommerce businesses.