Shein to open 30 pop-up stores this year

// Shein is set to around 30 pop-up stores this year as it doubles down on its physical retail strategy
// The fast fashion giant opened the doors to a new office in Dublin which will act as its headquarters for its Europe, Middle East and Africa regionShein has revealed plans to open around 30 pop-up stores across the EMEA region this year, as it continues to roll out its physical retail strategy.
The online fashion giant revealed that pop-up stores are an integral part of its business model an