Shein eyes Vietnam expansion to offset Trump tariffs

Shein is ramping up its production base in Vietnam to mitigate the impact of rising US tariffs on its supply chain.
The fast-fashion giant is offering key Chinese suppliers temporary incentives, including up to a 30% increase in procurement prices and larger order guarantees, as it shifts some of its production outside of China.
The move comes after the President Trump removed the “de minimis” rule, which allowed duty-free imports of low-value goods. Shein hopes that expanding in Vie