Sephora trials ‘quiet hours’ in selected stores

Sephora is trialling ‘quiet hours’ in a selection of its stores to create a more inclusive shopping experience for customers.
The beauty retailer is running the initiative at its Westfield White City, Birmingham and Manchester Trafford stores every Tuesday and Thursday morning for the next 12 weeks.
Between 10am to 12pm, the stores will lower or turn off the music, dim the lights where possible and minimise the static digital screens in-store.
It forms part of Sephora’s commitm