Selfridges launches Hurr fashion rental pop-up

Hurr Collective, the fashion rental app, has launched its first ever physical pop-up in Selfridges as it secures investment from New Look’s founder.
Selfridges today launched its Hurr pop-up, set to run for six-months, featuring a collection of 200 curated pieces available for customers to rent for between four and eight days at a time.
Unlike other fashion rental services such as Rent the Runway, Hurr is a peer-to-peer platform which allows users to both lend and rent clothes from each ot