Screwfix unveils next instalment of brand platform starring Mo Farah

Screwfix has unveiled a new campaign, fronted by Olympic runner Mo Farah, as it aims to increase usage of its  fast delivery and collection offerings.
Devised in collaboration with M+C Saatchi Group UK, the campaign builds on the its ‘No Stopping You’ brand platform. The campaign is designed to “position the retailer’s convenience services through the language of sports advertising”.
Titled ‘Screwfix Convenience’, the marketing drive aims to increa