Schuh hires new CMO

Scottish shoe retailer Schuh has named Laura King as its new chief marketing officer, effective immediately.
King joins from the Premier League, where she worked as a marketing consultant from November 2024 to February 2025.
She previously served as global marketing director for Accessorize from March 2022 to August 2024, and was brand marketing director, Europe, for fashion chain Urban Outfitters from September 2019 to September 2021.
In her new position, the exec is set to lead the market