Scam warning as fake retailer websites appearing in ChatGPT search results

Fraudsters are creating cloned retail websites that are appearing in ChatGPT search results, raising fresh concerns over how AI shopping tools could be exploited to target consumers.
Scam-checking service Ask Silver said it had identified fake websites impersonating Russell & Bromley and Dunelm being surfaced as sources when users asked ChatGPT for shopping recommendations.
In one example, Ask Silver asked the AI tool for popular Russell & Bromley purses and bags. The response included