Saskia Lankshear: Beauty Pie’s “membership never relied on artificial exclusivity”

As Beauty Pie marks a decade in business and opens its first permanent retail space at Liberty London, chief new product development officer Saskia Lankshear explains how the brand is balancing accessibility, membership value and product innovation.
When Beauty Pie launched, it looked to challenge one of beauty retail’s most entrenched ideas: that high-performance formulas must come with luxury mark-ups. Ten years on, the member-led beauty business is broadening that model, opening itself