01-07-2026 10:51 via retailgazette.co.uk

Samsung takes over London with BTS-themed experiences

Samsung Electronics UK, the official partner of BTS World Tour ‘ARIRANG’, has unveiled a series of London-wide BTS-themed Galaxy experiences.
This comes as the Korean boyband perform their first London show in seven years.
Fans will be able to pick up collectible pins and personalised keepsakes as well as take part in immersive Galaxy experiences inspired by the tour.
From 24 June, shoppers at Samsung Experience Stores across the city will be able to receive Galaxy discounts and an e
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