Samsung Ads expands Amazon DSP partnership

Samsung Ads has collaborated with Amazon Delivery Service Partner (DSP) to provide marketers with “direct programmatic” access to its premium Samsung TV Plus ad inventory in Europe.
The new partnership, which allows advertisers to reach audiences across the open internet, was previously launched in the United States and Canada.
Alex Hole, SVP Samsung Services Europe, said: “Gen Z Samsung Smart TV viewers are embracing streaming TV, watching an average of 1 hour and 38 minu