11-03-2020 10:49 via retailgazette.co.uk

Sainsbury’s spent £52m on ads after failed Asda merger

// Sainsbury’s spent £52m on ads last year after its deal with Asda collapsed
// The cash was spent on magazine, newspaper, radio and TV advertsSainsbury’s has reportedly spent £52 million on advertising in the past year to persuade consumers to shop at its stores, after its £12 billion merger with Asda collapsed.
The Big 4 grocer said the cash was spent on magazine, newspaper, radio and TV adverts, hiking its spending by 82.6 per cent from just £28.4 mil
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